Welcome to the new digs! I recently completed working with Braid Creative to bring together twenty years of writing, comics, and coaching under one banner, and I am very pleased with the results.
Which makes all the more ridiculous the drama I had to push myself through to get to it. >.>
Because Braid is a professional agency, they charge Professional Agency Prices — prices that set off my survival mechanism big time when they were first quoted to me. I had seen their work and I knew that they were who I wanted but… y’know… money scary. First I put off contacting them at all. Then I contacted them and backed out in a panic two weeks later when I had a slow clients month.
And then I noticed: backing out of getting the branding overhaul that I knew I wanted, made getting clients harder instead of easier. I had effectively told myself and the Universe that I wasn’t worth the investment, and if I didn’t believe I was, why should a potential client? From there, it was just a nudge away from going into a tailspin of suck, resignation, and beating myself up.
I am pleased to report, dear reader, that I didn’t go into that tailspin… but it was a near thing. Basically it took the support of my own coach, my other coachy friends, and a certain amount of mule-headed stubbornness to decide that no, I wanted to invest in myself, and especially that I was worth investing in. So after what felt like a year but was more like three or four days and angst about it, I found the money, put it in my business account so I wouldn’t use it for anything else, and called the agency to say “Let’s do this thing.”
Now the good news? I’m actually glad the delay happened, because in the intervening time I also had some major breakthroughs around figuring out what I actually wanted from my brand. Where I had originally just planned to create a look and feel for BringingTheAwesome.com, I realized that this was a great opportunity to create an integrated new me — which is in fact Braid’s specialty. If I hadn’t had my little freakout, I would have been wasting their integration expertise by just telling part of the story.
So be grateful for your breakdowns! They may just be leading you to better things in the end!